Creating a New Standard for Highly Effective People
Soft Serve Society began with years of observations by lifelong friends Tim Nolan and Brian Tarr. Across countless conversations, they noticed a slow erosion of accountability, consideration, and personal responsibility—and a growing opportunity for people to raise their own standards.
Tim and Brian are political opposites, but their friendship is grounded in shared principles: respect, personal growth, accountability, and the belief that everyone can become better. Soft Serve Society invites honest conversations without requiring agreement on everything.
Soft Serve Society Podcast
Join Tim Nolan and Brian Tarr for candid, thoughtful conversations about accountability, consideration, character, and everyday choices that shape our communities.
Different Politics. Shared Principles. Higher Standards.
EXPLORE EPISODESTim Nolan & Brian Tarr
Two lifelong friends. Different political perspectives. One shared commitment to helping people raise the standard.
Podcast Episodes
Episode listings and listening links will be added here when published.